Dutch startup Livvie has introduced a food impact calculator aimed at helping organizations evaluate their efforts to reduce animal-based food consumption. This tool offers a way to measure the effects of dietary shifts not only on the environment but also on health and animal welfare.
“The conversation around plant-based diets usually centers on carbon footprints, but there are many other reasons for making the switch,” said Johanna van Langen, PhD, co-founder of Livvie. She emphasized that the calculator helps organizations track what truly matters to their stakeholders and customers.
Livvie’s platform is addressing a common issue in corporate sustainability: while many companies are adopting food-related initiatives, quantifying their overall impact is tricky. As noted, organizations often struggle to look beyond carbon emissions.
Designed to be user-friendly, Livvie Business uses simple inputs like the number of meals served or the amount of food used to provide valuable insights. The web-based application is accessible worldwide and offers both free and paid versions.
The calculator also measures broader benefits of shifting to plant-based diets. Users can see metrics like water usage, land impact, greenhouse gas emissions, and health aspects related to animals and antimicrobial use.
Livvie, founded by experts in science and software, aims to inspire organizations to adopt more sustainable food systems. In August, it launched a global directory for plant-based businesses, helping them adapt their offerings. You can read more about the launch here.
Research shows that consumer interest in plant-based diets is increasing. A recent study found that 23% of Americans identify as flexitarians, which indicates a growing willingness to reduce meat consumption. This trend reflects a broader societal shift toward sustainability and health consciousness.
As plant-based diets become more popular, tools like Livvie’s calculator may play a crucial role in guiding decisions and fostering transparency in food practices. With sustainable choices becoming more mainstream, organizations can harness this tool to communicate their impacts effectively.
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