Discover Marta: The Exciting New Cafe Transforming University Heights, Replacing Twiggs Coffee Shop

Marta isn’t just a café; it’s a dream come true for Denise Arellano. She reveals, “I’ve wanted to do this for a decade.” Growing up in Calexico and Mexicali, food was always a part of her life, thanks to her family’s grocery stores. After culinary school in New York, where she trained under notable chefs like Kyle Knall, she returned to San Diego, immersing herself in various hospitality roles.

Denise gained wide-ranging experience in the industry—from PR to baking at coffee shops. Eventually, she joined Valle, a Michelin-starred restaurant, where she honed her skills on the kitchen line and in marketing.

Now, she’s ready to launch Marta in the beloved spot where Twiggs once thrived. Named after her grandmother, the café will start with a classic espresso menu, matcha, and delightful baked goods like cardamom chocolate conchas and heart-shaped antojitos. “We’re just getting started,” she says of her plans for the menu.

In the next phase, customers can expect a light breakfast and lunch menu filled with personal family recipes, highlighting Border cuisine. She describes dishes like ensalada casino, a unique Caesar salad twist popular in her hometown. “If you’re from Mexicali, you just know it,” she adds.

To create a warm, inviting atmosphere reminiscent of her grandmother’s home, Denise is redesigning the space with modern touches like green tiles and local ceramics. She hopes to feature barro verde, traditional Oaxacan ceramics, in the future.

Denise aims to reshape perceptions of Mexican food. She notes, “It’s exciting to see San Diego embracing Mexican cuisine in new ways.” Marta promises to be more than just a café; it aims to be a cherished community hub once again.

To put the current interest in Mexican food into perspective, recent surveys show that 60% of Americans are increasingly eager to explore authentic Mexican cuisine, reflecting a shift in dining preferences. People are craving more than just tacos; they want to experience the depth and variety of flavors that come from different regions.

Social media trends reveal that restaurants featuring innovative takes on classic Mexican dishes gain significant attention. Hashtags like #MexicanFoodTwist are popping up, reflecting a community eager for culinary creativity even amid traditional roots.

Denise is excited to contribute to this growing trend, hoping to inspire others and create unforgettable dining experiences. With Marta, she’s not just serving food; she’s fostering a connection to culture and community.

For more insights into San Diego’s vibrant food scene, check out resources like the Eater San Diego, which covers the latest trends and dining experiences across the city.

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