Meghan Markle has officially launched her lifestyle brand, As Ever, almost a year after it was first hinted at. Following the release of her Netflix show, With Love, Meghan, she introduced a range of products on her website, including jam, crepe mix, and tea.
Last month, Meghan revealed the brand’s name in an Instagram video. She explained that “As ever” reflects continuity and love for what she holds dear. This brand is an extension of her previous work on her blog, The Tig. She described it as a celebration of food, gardening, entertaining, and finding joy in everyday life.
Initially called American Riviera Orchard, Meghan realized that this name limited her to a narrow product range based on a specific geographic area in California. She wants As Ever to be more expansive.
One of the brand’s highlights will continue to be jam—“Jam’s my jam,” Meghan said enthusiastically. Currently, there are eight products displayed on the [As Ever website](https://asever.com/password), with plans to launch for shopping in spring 2025.
In addition to her culinary items, Meghan’s Netflix show features her love for cooking and gardening. Fans will see her share tips and recipes, alongside conversations with guests. Although Netflix hasn’t disclosed any financial involvement with As Ever, there are product placements in the show.
What Products Will As Ever Offer?
The brand will have a diverse array of products. Initial offerings include fruit preserves like raspberry spread and wildflower honey, herbal teas, crepe mix, and cookies adorned with flower sprinkles. These items will be beautifully packaged in keepsake jars. Excitingly, there are also plans for dog biscuits, which were recently spotted in an Instagram post by Meghan’s friend, Nacho Figueras.
Trademark applications suggest that As Ever will expand into home goods, pet food, kitchenware, and even cookbooks. In fact, customers can look forward to pancake mixes and various baked goods.
Release Information for As Ever and the Netflix Show
After years of speculation since the end of her blog, many believe Meghan has been working on As Ever since her brand’s original trademark application for American Riviera Orchard was submitted in early 2024. Unfortunately, trademark issues delayed the launch. As Ever recently faced challenges over its name from a brand based in New York and accusations regarding its logo design.
Meghan’s Netflix show, With Love, Meghan, originally set to premiere in January, was pushed to March 4 due to the Los Angeles wildfires and the desire for a respectful release. The show has eight episodes and includes special guests like Mindy Kaling and chef Alice Waters, along with recipes and gardening tips.
For those excited to shop when the site opens, you can [join the waitlist](https://asever.com/password) to stay updated. With the anticipated launch, many are eager to see how Meghan’s vision unfolds in As Ever.
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