Discover Minnesota’s Fastest-Growing Food Sensation: Toom Garlic Dip Soars on the Inc. 5000 List!

Welcome to the latest food news from Minnesota! This week, we spotlight Toom, a garlic dip that’s taking the U.S. by storm.

Toom, founded by Matt Joyce in 2011, is now the fastest-growing food brand in the country. According to the recent Inc. 5000 list, it ranks 38th overall, boasting a staggering three-year growth rate of more than 6,000%. You can find Toom on shelves at popular stores such as Target, Costco, Whole Foods, and Cub.

Joyce’s journey to success wasn’t easy. He described the first decade as research and development, working to bring a unique product to market. “We just went nationwide with Target a few weeks ago,” he noted, emphasizing the brand’s recent milestone.

What makes Toom special? Inspired by the Lebanese sauce toum, this garlic dip brings a punch of flavor that many are loving. It’s also available at big regional grocery chains like Wegmans and Publix.

In recent years, the demand for unique and flavorful dips has surged. According to a 2022 report by Research and Markets, the global dips market is expected to reach $12 billion by 2028, growing at a rate of over 6% annually. This boom presents a fantastic opportunity for innovative brands like Toom.

Joyce says they’ve been “flying under the radar” until now. But with this recognition and new partnerships, Toom is ready to soar. The company’s focus on quality and flavor is resonating with customers, and social media buzz indicates fans are eager to share their favorite ways to enjoy the dip.

Toom’s success story highlights the potential for niche products in today’s market. Shoppers are increasingly looking for unique flavors and gourmet options, making it the perfect time for brands like Toom to shine.

For more on food trends and insights, check out the full Inc. 5000 list here.

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