Discover Nexweet® Allulose: Samyang Corporation’s Star Showcase at Fine Food Australia 2023

Samyang Corporation at Fine Food Australia 2025

Samyang Corporation is stepping into the spotlight at Fine Food Australia, an international food exhibition happening in Sydney from August 8 to 11, 2025. This event is a great chance for them to showcase their innovative products and boost brand awareness, especially since they’ve recently received ‘Novel Food’ approval in Australia and New Zealand.

Fine Food Australia is a big deal in the food industry. Celebrating its 41st year, it features over 900 companies from 45 countries. Visitors can explore the latest trends in various sectors like meat, seafood, and bakery goods.

For the first time, Samyang is highlighting its sugar alternative, allulose. This sweetener is unique—it’s about 70% as sweet as regular sugar but has nearly zero calories. The company has been producing allulose since 2016 and has become a world leader in the field. They now operate the largest production facility in Korea, with an impressive capacity of 13,000 tons annually.

At their booth, visitors can sample cereal bars and gummies made with allulose. These treats have lower calories and sugar while still tasting great. This hands-on approach helps people understand just how versatile allulose can be.

Lee Sang-hoon, head of Samyang’s Food Business Unit, shared, “We’re passionate about building our brand and expanding our reach. Participating in local exhibitions like this one helps us capitalize on our position as the exclusive supplier of allulose in the region. We plan to keep engaging in food expos worldwide and seek licensing opportunities.”

Recent studies show that consumers are increasingly looking for healthier sweetener options. According to the International Sweeteners Association, the global market for sugar alternatives is projected to grow significantly in the coming years. With these trends, Samyang’s focus on allulose appears well-timed.

In summary, Samyang Corporation is making an exciting entrance at Fine Food Australia. Their commitment to quality and innovation, along with their focus on customer interaction, positions them well in the competitive food market. For more details about Fine Food Australia, you can visit the official event page here.

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brand recognition, international food exhibition, Novel Food, Sydney, Australia, sales channels, Australia