Shoppers have a new way to save money and reduce food waste with Whole Foods Market’s Surprise Bags, now available through the Too Good To Go app. These bags come in seven exciting categories: Produce, Seafood, Meat, Dry Goods, Frozen Foods, Refrigerated Foods, and Floral items. You can find them at over 530 Whole Foods locations across the U.S. for about one-third of the retail price.
The initiative aims to tackle food waste while giving shoppers high-quality food at a bargain. Whole Foods and Too Good To Go have been working together to make surplus food available to more than 17 million registered users. Since the partnership began, this effort has allowed customers to save over 1.6 million meals from being wasted!
Caitlin Leibert, Vice President of Sustainability at Whole Foods Market, emphasizes the importance of reducing food waste. “Every effort counts in helping us nourish people and the planet,” she said. By expanding their offerings, both companies aim to create a more sustainable food future.
Historically, food waste has been a growing concern. In the U.S. alone, 30-40% of the food supply is wasted, which equates to about 133 billion pounds each year. According to the USDA, reducing food waste could save consumers money and lessen environmental impact. Initiatives like this are critical in addressing the issue.
Chris MacAulay from Too Good To Go highlights that today’s shoppers are increasingly focused on sustainability and affordability. The Surprise Bags not only help in this regard but also reflect a larger trend of conscious consumerism where people prioritize ethical shopping.
For those interested, purchasing a Surprise Bag is simple. After downloading the Too Good To Go app, you can select a bag from a nearby Whole Foods store and pick it up at the designated time, with options priced usually between $6.99 and $9.99, despite offering a much higher value.
This exciting partnership is a win-win for both shoppers and the environment. If you’d like to know more, you can visit Whole Foods Market or Too Good To Go.
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