Southern University in Baton Rouge has officially launched its own radio station, WSUB “The Bluff,” now broadcasting on 106.1 FM. The station takes over the previous WTQT gospel frequency, marking an exciting new chapter for the university. Chancellor John K. Pierre signed the agreement during a special ceremony, expressing that this is a great chance for students.
“This is a living learning lab,” said Pierre, emphasizing the transformative impact of this opportunity on students’ lives.
The station’s manager, Nicolette Gordon, called the launch a “divine full circle moment.” She had dreamed of this day since her time in Stewart Hall. “Baton Rouge has a rich music history that often gets overlooked,” she said. Gordon is eager to teach students not only about radio basics but also about the vibrant culture of both Baton Rouge and Southern University.
The station aims to foster cultural awareness and showcase local talent, blending gospel, hip-hop, R&B, and pop music in its 24/7 broadcasts. Gordon will mentor students, helping them hone their media skills.
Southern University has a solid history of nurturing talent. Recently, six students won an Emmy for their documentary, “The Other Game.” Pierre noted this achievement as part of their commitment to building pathways for success.
With the launch of WSUB, Southern University is not just creating a radio station; it’s paving the way for future media professionals. The university’s deeper connection to Baton Rouge’s rich musical heritage makes this project even more significant.
As social media buzzes with excitement about the station, many see it as an avenue for fresh voices to emerge in the community. This initiative is more than just a radio station; it’s a hub for learning, creativity, and a celebration of culture.
For more in-depth insights into student opportunities in media, check out U.S. News & World Report.
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