Discover & Support: Must-Have Latin-Founded Brands in Fashion, Food, and Lifestyle!

Hispanic Heritage Month is a wonderful time to celebrate the creativity, culture, and entrepreneurship of the Latinx community. One meaningful way to do this is by supporting Latinx-founded brands. These businesses offer amazing products while sharing stories and traditions from Latin America. Shopping from these entrepreneurs isn’t just about the products; it’s about uplifting communities and amplifying diverse voices.

From beauty to food, there’s a wealth of options to explore. Here’s a look at some standout Latinx brands that bring creativity and cultural significance to the forefront.

Ceremonia

Founder: Babba C. Rivera

About: Inspired by her roots, Rivera created Ceremonia to blend clean beauty with natural ingredients like aloe vera and guava.

Why it stands out: The brand honors heritage while embracing modern beauty rituals.

Support: You can shop online or at Sephora.

Rizos Curls

Founder: Julissa Prado

About: Prado started Rizos Curls to provide products for curly hair, quickly building a community that celebrates natural texture.

Why it stands out: It empowers people to embrace their curls with motivational campaigns.

Support: Available online and at Ulta.

Siete Foods

Founders: Miguel and Veronica Garza

About: The Garzas created grain-free tortillas at home to accommodate gluten-free diets, leading to the rise of Siete Foods.

Why it stands out: Their products make healthy Mexican food accessible to all.

Support: Shop at major grocery stores or online.

Loisa

Founders: Scott Hattis and Kenny Ortega

About: Loisa offers healthy versions of popular Latin seasonings without artificial ingredients.

Why it stands out: It preserves traditional flavors while focusing on quality.

Support: You can purchase products online.

Melinda’s

Founder: David Figueroa

About: Since the 1980s, Melinda’s has been known for its authentic hot sauces, bringing Latin flavors to tables worldwide.

Why it stands out: With a wide range of flavors, there’s something for everyone.

Support: Buy online or at grocery stores.

Hija De Tu Madre

Founder: Patty Delgado

About: This lifestyle brand celebrates bicultural identity through fashion, featuring denim jackets with vibrant embroidery.

Why it stands out: Each piece serves as a bold expression of Latina identity.

Support: Explore their offerings online.

Viva La Bonita

Founder: Lizette Bonilla

About: Bonilla founded this brand to spotlight Latina culture with vibrant beauty products.

Why it stands out: It empowers women and showcases cultural pride.

Support: Shop their collection online.

Beautyblender

Founder: Rea Ann Silva

About: Silva revolutionized makeup application with the Beautyblender sponge, catering to all skin types.

Why it stands out: The product focuses on innovation and accessibility for everyone.

Support: It’s available online and at retailers.

Valija

Founders: Cristina Collazo and an unnamed collaborator

About: Founded in 1993, Valija offers chic clothing and accessories with a bohemian style.

Why it stands out: The brand combines Puerto Rican roots with contemporary fashion trends.

Support: You can shop online or visit their Puerto Rico locations.

Supporting these brands is about more than shopping. It’s about recognizing innovation, celebrating culture, and positively impacting communities. Each brand carries a story that enhances beauty routines, redefines fashion, or brings authentic Latin flavors to your table. During Hispanic Heritage Month, choose to uplift these voices and help pave the way for future Latinx entrepreneurs.

To learn more about how to make a difference during this month, check out this helpful guide: 5 Ways to Celebrate Hispanic Heritage Month.

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