At the India AI Impact Summit 2026, the India Today Group introduced Sutra, a cutting-edge AI news anchor. This exciting innovation, developed with BharatGen and supported by the Ministry of Electronics and Information Technology, aims to simplify complex news into clear, real-time updates.
Sutra represents a big step forward in incorporating technology into journalism. Its goal is to connect detailed policy discussions with everyday readers, offering quick summaries from important Summit sessions.
Nilanjan Das, Chief AI Officer of India Today Group, shared, “We want to make news easy to digest in this fast-paced environment. Partnering with BharatGen helps us harness AI to reach more people while upholding our editorial standards.”
Rishi Bal, CEO of BharatGen, emphasized the importance of context in AI reporting: “True transformation in Indian media requires deeper understanding, not just automation. Our innovative models cater to the nuances of Indian languages and cultures. This ensures that as we embrace AI, we also celebrate our rich diversity in storytelling.”
The rise of AI in journalism is part of a bigger trend. According to a recent report by the Reuters Institute for the Study of Journalism, around 60% of news organizations are experimenting with AI applications to improve content delivery and user engagement. This indicates a growing interest in using technology to adapt to readers’ needs.
Public response to AI news anchors has been varied. Some praise the efficiency and clarity AI can bring, while others express concerns about the potential loss of human touch in journalism. This conversation is vital as media continues to evolve in the digital age.
As Sutra steps onto the stage in Indian media, it opens a new chapter. The combination of AI and journalism could reshape how we receive and understand news, making it more accessible and relevant than ever.
Learn more about AI’s impact on media in this recent report.
