Discover Swiggy’s New Travel and Lifestyle Concierge App: Meet Crew!

Swiggy, the popular food delivery service, is stepping into the travel and lifestyle arena with a new app called Crew. This app acts as a handy personal assistant, helping users with everyday tasks and special requests. Whether you need an international driving license, a thoughtful housewarming gift, or laundry services, Crew has you covered. It can even help plan a vacation to Europe.

Last year, Swiggy tested a premium service called Rare Life, focusing on exclusive events. However, that project has been shelved in favor of Crew. According to a company insider, co-founder Phani Kishan announced the new app during an internal meeting. Currently, Crew is in an invite-only trial phase on Android, with expansions planned soon.

Unlike Rare Life, Crew aims to serve a wider audience in major Indian cities. It may also explore a subscription model for future growth.

Interestingly, Crew isn’t alone in this growing market. Other startups like Pinch are also offering lifestyle management services. Recently, Indulge Global raised $1 million on Shark Tank India, highlighting the surge of interest in this sector. Other competitors include RedBeryl and CribLife.

As people seek easier ways to manage their lives, services like Crew may soon become essential. With lifestyle management rising in popularity, Swiggy’s latest venture feels timely.

For those curious about the concierge market, it’s a rapidly evolving space that has grabbed attention recently. Its growth suggests that convenience-driven solutions are becoming a must-have for many busy individuals today.

For more details about lifestyle management trends, check out this insightful piece from Forbes.

Source link

Swiggy