Discover T Hasegawa USA’s Exciting New Meat Flavoring for Plant-Based Delights!

T. Hasegawa USA has introduced a new flavoring technology called Plantreact. This product aims to mimic the rich taste of meat, targeting plant-based protein items. With Plantreact, companies can create more authentic flavors that resemble chicken, beef, and pork, using techniques like fermentation. Available as a liquid or dry paste, it can also replicate dairy flavors.

Interestingly, the plant-based meat market faced a 9.6% drop last year, according to Mintel. Taste is often the top reason consumers hesitate to buy these products. A recent survey from the Food Industry Association (FMI) found that only about 43% of consumers are open to trying new plant-based alternatives. Many focus on taste when making their choices.

T. Hasegawa’s new technology could help struggling plant-based meat suppliers enhance flavors in products like sausages, chicken tenders, and burger patties. The company believes that while interest in plant-based diets is high, many products don’t quite hit the mark in terms of flavor.

Mary Maier, T. Hasegawa’s director of flavor creation, shared her excitement about Plantreact, stating, “We aim to change how people perceive plant-based proteins by offering a more satisfying taste experience.”

However, the plant-based meat industry is facing serious challenges. For instance, Beyond Meat recently raised $100 million to manage its debts as sales decline. Reports indicate that the company’s retail sales dropped more than 15% in the last quarter, with a significant 23.3% decrease in volume.

As consumers continue to seek healthier options, flavor will remain a critical barrier. Improving the taste of plant-based products could be key to winning over more customers. Keeping these insights in mind could help companies adapt and grow in this competitive market.

For more reliable data on the plant-based food movement, you can check out the latest reports from Mintel and the Food Industry Association.

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