CaratLane, a leading jewellery brand in India, has just released a new film titled “Written in the Stars.” The film features Kayadu Lohar as the Regional Brand Ambassador, showcasing a modern love story that beautifully blends tradition and family values. It was created in collaboration with BBH India, emphasizing their long-standing relationship with the brand.
In the film, Kayadu plays a young woman who believes her family is introducing her to a potential groom. However, the twist reveals that the man waiting for her is someone she has been dating. This heartwarming plot highlights the evolving dynamics of family approval in today’s relationships.
Saumen Bhaumik, the Managing Director of CaratLane, spoke about the importance of genuine moments in proposals, noting that they often happen when least expected, especially when shared with loved ones. He believes the film captures this heartfelt emotion.
Parikshit Bhattacharya, the Chief Creative Officer at BBH India, added that the film represents modern relationships while remaining true to familial bonds, making the commitment both intimate and memorable.
CaratLane is known for its extensive collection of engaging rings, offering over 400 designs available in stores and online at CaratLane.
Founded in 2008, CaratLane has established itself as a leader in the jewellery space. With support from the Tata Group since 2016, it combines tradition with contemporary designs. The brand operates over 350 stores across India and even internationally, providing innovative services like live online shopping and home trials.
This new film not only spotlights CaratLane’s unique offerings but also reflects the brand’s dedication to creating meaningful experiences in the ever-evolving landscape of love and commitment.
