The Cycle introduces new drinks aimed at supporting women’s hormonal health. With the addition of Peri Comfort and Meno Comfort, the brand now offers four beverages designed for different phases of the menstrual cycle. These drinks blend botanical ingredients into juice-based, non-sparkling beverages, shifting hormonal care from pills to daily nutrition.
Founder Anastasia Sartan emphasizes that the ingredients used—like black cohosh, maca, sage, nettle, lemon balm, and inositol—are backed by scientific research. “Each botanical has peer-reviewed studies supporting its impact on hormonal health,” she notes.
The Cycle’s mission is to address the gap in women’s hormonal health, which has often been overlooked. “This shift is significant,” Sartan says. “We’re seeing hormonal health move from a niche market into mainstream retail.” She believes we’ll remember 2026 as the year cycle-support beverages solidified their presence on grocery shelves.
Globally, about 1.8 billion people menstruate, yet traditional hormonal wellness options have primarily been supplements. Sartan wants to change that, stating, “Women go through different phases; we shouldn’t have to fix ourselves. These blends offer support during these transitions.”
Validation of the drinks’ benefits comes from several layers. The selection of ingredients is based on peer-reviewed literature, clinical advisors review each formulation, and consumer feedback is gathered as real-world evidence of effectiveness.
The demand for these products is clear. The global market for women’s hormonal health is over $50 billion, and shoppers want options integrated into their diets. In just six months, The Cycle expanded to 600 stores, with impressive sales metrics proving the demand.
Sartan highlights one unique feature of their drinks: the base ingredient, sea buckthorn, is rich in omega-7, known for supporting mucosal health throughout various hormonal changes. This sets their drinks apart from typical options, which often use water or juice merely as a base.
Choosing a beverage format over pills was intentional. Sartan explains that many women struggle with pill consumption, and drinks are easier to integrate into daily life. Additionally, a beverage conveys that hormonal health is a regular part of nutrition, rather than something that requires treatment.
Entering this new category has its challenges. Retailers initially lacked a shelf for “women’s hormonal beverages,” requiring The Cycle to illustrate its importance in the market. Regulatory constraints mean they can’t make certain health claims outright, so effective communication of benefits has been crucial.
The beverages are set to launch this spring in Sprouts stores nationwide. This could reshape how women think about and manage their hormonal health, making it more accessible and integrated into daily routines.
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Hormonal Health, Functional Beverages, Women’s Wellness
