Hunter, known for its stylish weatherwear, has teamed up with Ohos, a brand that focuses on innovative activewear. They recently launched a versatile collection designed to adapt to different situations.
The collection features two main products: rain boots and a transformable backpack. Both items focus on “variability,” catering to daily life, travel, and various weather conditions.
The standout piece is the Hunter X Ohos Play Tall Travel Boots. These boots are crafted from durable lip-stop polyester and a unique three-layer upper material, making them sturdy yet lightweight. They also boast a rubber outsole that provides excellent cushioning and shock absorption. One cool feature is that the top can be folded down, converting the boots into a shorter style. The design is enhanced with draping ribbon details that give a stylish touch, connecting to the backpack.
The Hunter X Ohos Travel Lipstop Backpack is another highlight. It’s designed to be flexible, allowing users to transition easily between a hobo bag and a backpack. Made with waterproof scrunchy lip-stop material, it is lightweight yet strong. It also offers 16 liters of storage when used as a backpack and features an adjustable strap for cross-body use, emphasizing practicality.
According to recent trends in activewear and outdoor fashion, consumers are increasingly seeking multifunctional products that fit a busy lifestyle. A survey revealed that 73% of outdoor enthusiasts prefer versatile gear that can adapt to various activities. This collaboration taps into that desire, balancing style with functionality.
As a nod to the current times, Hunter aims to keep its unique brand identity while appealing to a broader audience by emphasizing modern design and practicality. The collection will initially be available in limited quantities at a pop-up store in Seongsu, with a wider online launch coming soon.
This collaboration not only showcases innovative design but also highlights both brands’ commitment to meeting the needs of today’s consumers. For more details, check out Hunter’s official site or follow them on social media to stay updated on their latest releases.