British menswear brand Hawes & Curtis has opened a new store at the Bluewater shopping centre in Kent. This fresh location reflects their commitment to creating a modern shopping experience while honoring 150 years of tradition in Jermyn Street heritage.
The store promises a relaxed vibe, making it a go-to spot for all menswear needs. Customers can enjoy in-store tailoring and alterations, allowing for a personalized shopping experience. Owner Touker Suleyman expressed excitement for this opening, emphasizing the importance of understanding customer desires. He noted that many shoppers yearn to return to stores to feel and fit products in person.
The design of the Bluewater store aligns with the brand’s new motto, “Looks Right. Feels Right.” This showcases a thoughtful product selection, including a shirt bar with premium options and a tailored section featuring business essentials and luxury suits from their 1913 collection. Additionally, shoppers can find casual wear like chinos, knitwear, and curated accessories, including handmade shoes from Portugal.
Retail trends indicate a growing desire for personalized experiences. According to a recent survey by the National Retail Federation, over 70% of consumers prefer to shop in physical stores when looking for clothing. This aligns with Hawes & Curtis’s approach to blending experience with quality, making their new store a timely addition to the high street.
As shopping habits evolve, brands like Hawes & Curtis are adapting, proving the high street still has a bright future. This new venture not only enhances the Bluewater shopping destination but also emphasizes the revival of personal connections in retail.
For more insights on retail trends, check out the National Retail Federation’s latest reports here.
