JD Sports is bringing back the New Balance 1000, a classic sneaker that first hit the scene in 1999. Designed for runners, it had a cool Y2K style that caught everyone’s eye. After disappearing for over a decade, it made a comeback in late 2024 and is now here with four new colors, including an exclusive cyber-jade option only available at JD.
The updated New Balance 1000 stays true to its roots with standout features like large overlays, vibrant eyelets, and a unique midsole. This latest version adds modern touches, including tech-inspired mesh and leather overlays that give it a fresh, urban look. The shoes are built for comfort, featuring ABZORB cushioning in the heel and forefoot, plus a durable rubber outsole for excellent grip on city streets.
Every pair proudly displays the signature ‘N’ logo, a mark of quality and innovation.
To celebrate this drop, JD has teamed up with music artists Pozer and Lusho, who bring a vibrant energy to the campaign. Their collaboration promises to connect the world of streetwear and music in a dynamic way.
With color options ranging from sleek Black, Silver, and Jade to eye-catching White, Navy, and Cream, there’s a New Balance 1000 for every style and setting.
Recent trends indicate that vintage sneakers are becoming increasingly popular. According to a survey from The NPD Group, sales of classic sneakers grew by over 30% last year, showing that people love to combine nostalgic style with modern comfort.
Fans of New Balance are excited about the return of the 1000. Social media buzz shows many sharing their favorite looks and how they’re styling these new kicks. The blend of street culture and music in this campaign feels like a perfect match for today’s sneaker enthusiasts.
The JD New Balance 1000 collection is now available both in stores and online. Whether you’re in London, Rotterdam, or Marseille, these sneakers are ready to hit the streets.
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