Discover the First LEPAS Elegant Lifestyle House: A Global Launch of Innovative LEPAS Elegant Technology!

On October 17, 2025, LEPAS made a splash at the Chery International User Summit in Wuhu, China. They unveiled their first Elegant Lifestyle House and introduced LEPAS Elegant Technology. This move aims to position LEPAS as a top brand for luxurious and modern mobility.

The Elegant Lifestyle House is unlike any traditional showroom. It features three unique zones: LEPAS Space, Time Café, and Memory Lane. Each area highlights different models, like the flagship LEPAS L8, LEPAS L6, and LEPAS L4. This setup serves as a hub for brand activities, media interactions, and user engagement, making it a space for connection and collaboration.

LEPAS is redefining the concept of mobility. They believe it’s not just about cars; it’s about creating a lifestyle in this new energy era. The Elegant Lifestyle House is more than an exhibition—it’s an experience inviting people to explore their personal elegance.

CEO Zhai Xiaobing highlighted that LEPAS is a new-energy brand from the Chery Group, leveraging their expertise to create high-quality vehicles. The innovative Elegant Technology combines modern platform design, advanced electric systems, and intelligent cockpit features, all aimed at providing a superior driving experience. Over the next three years, LEPAS plans to release eight new models, encompassing various vehicle types, including SUVs and sedans.

Chery Group also showcased a range of lifestyle products, like sunshades and pet kits, at the summit. Their AiMOGA robot demonstrated its role as a “Human Assistant,” emphasizing Chery’s commitment to integrated innovation.

With a focus on user experiences and lifestyle, LEPAS is adapting to modern consumer needs. According to a recent survey by McKinsey, 70% of consumers now prioritize brands that offer personalized experiences. LEPAS is on the right track, showing that they are listening to their audience and evolving with the times.

As society continues to shift towards lifestyle-centric brands, LEPAS is making its mark. By bridging vehicles with daily living, they invite everyone to join in redefining what elegance looks like in the 21st century.

For more about LEPAS and its innovations, check out McKinsey’s latest report on consumer trends.

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Chery Group