CPF is set to highlight Thailand as a leading food innovation center at Thaifex – Anuga Asia 2026, happening in Bangkok from May 26 to 30. The company will present its newest food innovations under the theme, “Food Innovation for Wellness.”
According to CPF’s CEO, Prasit Boondoungprasert, today’s consumers want food that is not just tasty but also safe, convenient, and nutritious. “Food plays a critical role in people’s everyday lives,” he states. With this focus, CPF aims to meet the needs of consumers in Europe, North America, the Middle East, and Asia.
The showcase will feature a variety of products, including ready-to-eat meals, premium proteins, and award-winning dishes. Brands like Authentic Asia, CP Uoriki, and Thai Cube will be included, along with the new CP Nippon brand.
Interesting enough, CPF draws on its expertise to create products that meet strict food safety standards, even those suited for space. This innovative approach not only makes food safer but also healthier and more convenient, reflecting trends in the Asian food and beverage sector.
In terms of operations, CPF spreads across 17 countries and exports to over 50 markets. Their “Kitchen of the World” vision emphasizes a fully integrated supply chain—from agricultural inputs to finished products. This model is crucial to adapting to current trends in protein processing, which are reshaping the global food landscape.
Recent statistics show that demand for sustainable and traceable food is on the rise. A survey by the Food Marketing Institute revealed that over 70% of consumers feel more confident about food safety when they know where their products come from. CPF is responding by embracing technology to enhance supply chain transparency and sustainability.
By committing to innovation and consumer needs, CPF is setting a standard for the food industry. Their focus on a low-carbon approach not only contributes to global food security but also plays a vital role in the ongoing evolution of how we think about food and wellness.
If you want to explore more about sustainable food trends, check out this report by the FAO.
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Thaifex Anuga Asia 2026, Charoen Pokphand Foods, CP Nippon
