Discover the Future of Social Media in 2025: Entertainment-Driven, Zero-Click Experiences & Content Curation Insights

Social media marketing is changing rapidly in 2025. It’s not just a place to scroll anymore; it’s where we connect and engage daily. This year, eight major trends are emerging that will shape the future of social media. These trends highlight the rise of social search, the importance of quick content, and the influence of entertainment and AI creators.

Jari Lähdevuori, an analyst and creative director, sums it up well. He says social media is like a Swiss Army knife for our lives. The tools we once saw as shiny toys are now vital for everyone. The key question isn’t whether to adapt but how to stay relevant in a world that’s evolving so quickly.

Here are some key trends to watch:

• Feed as a funnel: Social platforms like TikTok, Instagram, and Facebook are becoming shopping hubs. Instead of leaving these apps to shop online, users will discover and buy products directly in their feeds. Traditional online shopping can feel cumbersome, especially for younger users who prefer a seamless experience.
• Search is going social: More people are using social media as their go-to for brand discovery. According to research, 64% of Gen Z uses TikTok to search for information, with many saying they prefer it over Google. This trend will continue to grow, so brands must create engaging, sharable content that fits well on these platforms.
• From creators to curators: The role of curators is rising. They help brands reach niche audiences through tailored storytelling. This shift means brands should look beyond typical influencer marketing and embrace curators, providing fresh ways to connect with consumers.

These insights come from interviews with 29 marketing experts across 23 independent agencies around the world, including places like the USA, China, and the UK. This diverse group offers a well-rounded perspective on what to expect in social media marketing this year.

For more in-depth analysis, check out the full report: https://kurio.fi/en/report-social-media-marketing-trends-2025/