Discover the Game-Changing Spanxsculpt ReDefine Denim Collection: Redefine Your Fit with Innovative Lycra FitSense Technology!

Spanx, well-known for its shapewear, is diving into the world of denim.

They will introduce Spanxsculpt ReDefine, a unique denim line that promises comfort and an improved fit. This collection uses Lycra FitSense technology, featuring special sculpting zones that help shape the tummy, thighs, and butt.

Spanx aims to bring its trademark innovation to denim, offering women a combination of comfort and support that’s rare in traditional denim.

They’re also presenting the Spanxeffect, a simple way for customers to find Spanx products that meet their needs for compression and shaping.

Founded in 2000 by Sara Blakely, Spanx started as a shapewear brand. Over the years, it has branched into activewear, swimwear, and more, including denim since 2014. Spanx has steadily grown its denim line, adding various styles and improvements focused on comfort and fit.

Cricket Whitton, CEO of Spanx, expressed excitement about the new line. After studying the denim market, she is proud of the innovative combination of fit and comfort in Spanxsculpt ReDefine Denim.

The new denim line integrates Lycra FitSense technology right into the fabric. It features a unique heat-activation method that locks in sculpting zones at the tummy, thighs, and butt—without needing extra panels or hardware. This creates a smooth, comfy fit.

At launch, the collection includes two styles: Flare and Slim Straight, with dark and medium indigo washes. It features a classic five-pocket design with traditional sizing, ranging from 0 to 26. This marks Spanx’s first denim offering with numeric sizing.

Both styles sell for $158 and are available exclusively on spanx.com.

Spanxsculpt ReDefine is part of the Spanxeffect, which categorizes products based on their compression levels. This helps customers easily find what they need for shaping and smoothing across all product lines.

Here are the Spanxeffect levels: