When you hear “Campbell’s,” you likely think of soup. They’ve been making waves in the soup industry for a long time and even got attention from artist Andy Warhol for their iconic designs. But Campbell’s isn’t just about soup anymore. In 2025, the company was worth a whopping $8.8 billion, largely thanks to many popular brands under its umbrella—like Goldfish crackers and Kettle Brand Chips.
### Pepperidge Farm
You know those Goldfish crackers and delicious cookies? They come from Pepperidge Farm, which Campbell’s owns. This brand started in the 1930s with Margaret Rudkin, who had a passion for high-quality bread. She faced tough times during the Great Depression, but her determination paid off. Campbell’s bought the company for about $28 million in 1961. Over the years, production jumped from 58 items to almost 600.
### Kettle Brand Chips
In 2018, Campbell’s acquired Snyder’s-Lance for nearly $4.87 billion, gaining brands like Kettle Brand Chips. Kettle chips are loved for their crunch, thanks to a special cooking method that creates thick, crunchy chips. Notably, they’re not the only kettle chips out there; Kettle Foods in the U.K. produces its chips independently.
### Pacific Foods
Pacific Foods began in 1987, focusing on healthy and organic products. After Campbell’s acquired it for $700 million in 2017, the goal was to attract more health-conscious consumers. By 2024, Campbell’s had to shut down Pacific’s original production plan due to growth, which unfortunately led to job losses.
### Snyder’s of Hanover
This brand is rooted in Pennsylvania, emerging in the early 1900s from a merger of potato chip and pretzel operations. Snyder’s has evolved, joining with Lance in the 2010s and later being acquired by Campbell’s. Every year, they produce about 245 million pounds of pretzels.
### Lance
Founded in 1913 by Phillip L. Lance in Virginia, Lance started with roasted peanuts. The brand grew, particularly renowned for its sandwich crackers. Today, it produces around 215 million pounds of snacks each year.
### V8
This vegetable juice brand began in the 1930s and was absorbed by Campbell’s in the late 1940s. V8 is still a bestseller, but Campbell’s is looking to expand its offerings into drinks like energy beverages.
### Snack Factory
Known for Pretzel Crisps, Snack Factory became part of Snyder’s-Lance in 2012 before being bought by Campbell’s. These snacks are quite popular and are part of a global pretzel market valued at over $7.5 billion in 2025.
### Cape Cod Potato Chips
Acquired with the Snyder’s-Lance deal, Cape Cod Potato Chips are beloved for their crunchy texture. The brand was started in 1980 by Stephen Bernard in Massachusetts and has sold around 136 million bags per year.
### Swanson
Swanson is a household name thanks to its ready-made meals, particularly its TV dinners, which started in the 1950s. Campbell’s bought Swanson in 1955, and the brand has innovated in ready-meals ever since.
### Pace
Founded in the 1940s, Pace Foods specializes in picante sauce. It became part of Campbell’s in the 1990s and has been a significant player in the hot sauce market, which is projected to grow substantially in the coming years.
### Prego
Prego, famous for spaghetti sauce, was created by Campbell’s in 1981. Its success has led to a wide variety of sauces that Americans love.
### Late July
Late July, known for its organic tortilla chips, emerged in 2001 and caught the eye of Snyder’s-Lance. By 2018, it was under Campbell’s ownership and continues to innovate in the snack market.
### Conclusion
Campbell’s has transformed from a soup company into a major player in the snack industry. With a range of brands from Pepperidge Farm to Pace, it’s clear they’re catering to changing consumer tastes. As the market for healthier and convenient foods grows, Campbell’s is well-positioned to lead in this evolving landscape.
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