Tequila is booming, even as other alcohol sectors struggle. You’ll find a growing variety of agave spirits at liquor stores, but not every bottle is worth buying. Cheap tequilas can be particularly hit-or-miss. Some are reliable choices, while others can be regrettable.
A prime example? Montezuma tequila. A recent taste test by Food Republic revealed how unappealing this brand can be. Some tasters described it as having a harsh burn, almost like drinking acetone. Instead of the pleasant flavors that good tequila offers—like earthy notes, sweetness, and herbal hints—you’re left with an off-putting experience.
On AgaveMatchmaker, Montezuma White Tequila scored just 36 out of 100. Many users there noted its overwhelming alcohol and medicinal tastes. A Reddit thread went so far as to declare it among the worst tequilas available, with one user joking that if you haven’t experienced Montezuma, you’re lucky.
This tequila’s reputation isn’t just bad luck; it stems from a long history. Montezuma has been around since 1974, sporting the same Aztec calendar label. While the tequila market has evolved tremendously since then, Montezuma seems stuck in the past. The brand uses mixto tequila, which can contain up to 49% sugars from sources other than agave. Before the 1990s, mixto was the norm, and higher quality tequila wasn’t as valued.
Today, tequila enthusiasts demand information about what’s in their drinks—things like distillation ratios and the origins of the agave. In contrast, back in Montezuma’s heyday, tequila was typically just a mixer for sugary cocktails or shots taken quickly with a slice of lime.
Now, there are countless tequilas available that offer a much better experience without breaking the bank. So, if you’re stocking your bar cart, it might be wise to steer clear of Montezuma.
For more insights on food and drink, check reliable sources like the Tequila Regulatory Council. They provide valuable information on quality standards in tequila production.
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Montezuma tequila, Tequila brands, agave liquor bottles

