We caught up with Livia Giuggioli Firth, an activist and co-founder of the innovative biomimic farming company, Quintosapore, in Italy’s Umbria.
Livia has been driving her trusty old FIAT Cinquecento for 35 years. It’s more than just a car; it’s a part of her life story. While she treasures her Cinquecento, she also enjoys her Jeep Compass on the farm. It’s electric and maneuvers the hilly terrain with ease, all without needing petrol.
When it comes to vacations, nothing beats her home in Umbria. After years in London, where her kids went to school, she always felt a pull back to her roots. Now, for quick getaways, she likes the Pellicano Hotel in Tuscany. Once a year, she unwinds at Uig Sands in Scotland’s Isle of Harris and Lewis, surrounded by stunning landscapes.
While Livia isn’t a gadget enthusiast, there’s one item she can’t live without: her eye mask. “I can’t sleep without it!” she shares, reflecting how small comforts can make a big difference.
In the world of fashion, Livia doesn’t shop much, but she does love a quirky find from a shop in Milan called Wait and See. It’s her go-to spot for unique clothing items when she needs something special.
As an environmentalist, picking an airline is tricky for her. “It’s about reducing my carbon footprint,” she explains, highlighting the importance of mindful travel choices.
Livia hasn’t worn a watch in years, but if she had to choose, it would be her ex-husband’s Colin watch by Chopard, a piece made from Fairtrade gold that promotes sustainability.
At her own restaurant, Quintosapore, Livia boasts about her brother Nicola, the chef. They serve five-course vegetarian meals and even offer truffle hunting experiences during the season, creating unforgettable culinary adventures.
For entertainment, Livia indulges in binge-watching “New Amsterdam.” The show’s theme of care and compassion feels like a warm hug, especially when life gets overwhelming.
Giving back is vital for Livia. She stays active in her community, both locally and online. She works with The Circle, a feminist NGO she co-founded with Annie Lennox. It focuses on empowering women and building connections.
Livia Giuggioli Firth’s life might seem like a beautiful tapestry of experiences, but at its core is a passion for sustainability, community, and genuine connections.
