When you hear “roast beef sandwiches,” you probably think of Arby’s. It’s the chain that made them famous, but it wasn’t the first. That honor goes to Kelly’s, a hot dog stand that opened in 1951 on Revere Beach in Massachusetts.
Kelly’s started serving roast beef sandwiches after a neighboring wedding fell through, leaving them with excess beef. They quickly turned it into a menu staple: thin-sliced roast beef on a soft roll, topped with barbecue sauce, mayo, and cheese. Unlike other places that used pre-sliced deli meats, Kelly’s kept it fresh, roasting the beef daily.
While Arby’s expanded nationwide since its founding in 1964, Kelly’s remained more regional. They’ve only opened about 15 locations, primarily in New England. They’ve maintained a strong local presence, even growing their menu to include seafood and clam chowder, reflecting their coastal roots.
Despite recent challenges, including ownership changes and location closures, Kelly’s isn’t going anywhere. As of now, they have eight locations, primarily in Massachusetts and New Hampshire. There are plans for new sites, focusing more on their original territory in New England.
Nostalgia plays a big role in Kelly’s popularity. Many Bostonians fondly associate it with summer beach trips. It’s not just about the food; it’s about memories. And in a world full of fast food, there’s something special about a place that keeps its roots alive.
According to the National Restaurant Association, customer preference for greasy fast food is declining, with a growing interest in health-conscious options. Kelly’s could thrive in this environment by emphasizing fresh ingredients and local flavors.
In conclusion, while Arby’s may be the national giant, Kelly’s remains a cherished local gem. It serves more than just sandwiches—it offers a taste of home. For those in New England, Kelly’s stays true to its roots, promising to continue serving up delicious memories for years to come.
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roast beef, Roast Beef Sandwich, Arby, New England
