Mercedes-Benz is merging car design with contemporary art in a bold exhibition called PROTOTYPE. Set to run from January 25 to March 22, 2025, at Studio Odeonsplatz in Munich, this event is curated by Christopher Dake-Outhet alongside the Mercedes-Benz Art Collection. It showcases six talented artists who are breaking new ground with their unique mix of physical and digital art.
Exploring Art and Technology
PROTOTYPE isn’t just an exhibition; it dives into what a prototype really means in today’s world. Each artist shares a fresh take, blending new technologies with their creative visions.
Simon Denny combines blockchain tech with hybrid paintings inspired by Mercedes-Benz concept cars. His work highlights how art and digital assets can come together, showcasing a world where the two merge effortlessly.
Salomé Chatriot takes an organic route by using biometric data in her art. She creates digital pieces influenced by her breath, sparking a conversation between the human body and technology.
Paul Seidler plays with time, challenging how we view chronology while imagining future possibilities. Sarah Friend explores digital security and car access, using a Mercedes-Benz Smart Key to examine privacy and control in this tech-driven age.
Theo Triantafyllidis presents an engaging multiplayer game, turning online interactions into an evolving art experience. His approach reimagines how we engage with digital spaces.
Harm van den Dorpel takes a creative spin on blockchain collections, creating digital artworks that evoke the mesmerizing motion of spoked wheels. His pieces invite us to think about how we perceive art and design.
Interactive Experiences
Alongside the exhibition, PROTOTYPE features a series of exciting events designed to engage visitors and deepen their appreciation for the creative process.
On February 14, join a panel discussion about the role of prototypes in art and industry, featuring experts from art, design, and tech. The next day, February 15, a guided tour will delve into the exhibition’s themes and the artists’ methods.
Don’t miss the artist-led workshop on digital identity on March 1, where you can actively explore self-representation in our virtual world. The program wraps up on March 21 with a live performance and discussion from Salomé Chatriot, blending human creativity with digital art.
Mercedes-Benz’s Innovation Vision
PROTOTYPE showcases Mercedes-Benz’s aim to unite engineering and the arts. By supporting experimental art, the brand continues to connect automotive design with modern creative expression, inviting us to envision the future through a lens of technology and artistry.
This exhibition is a must-see for those interested in the exciting fusion of art, technology, and car design. Experience the evolving dialogue between digital and physical realms, where innovation and creativity meet.
