Scuba Schools International (SSI) has launched its new SSI Digital University 2.0. This initiative is designed for SSI Training Centers and dive professionals. It’s packed with valuable resources to help businesses grow and adapt in the competitive diving industry.
The first webinar took place on July 8, 2025, with more sessions planned in the coming months. Each webinar lasts about 45 to 60 minutes and covers a range of important topics:
Marketing Mastery & Business Expansion: Discover effective sales techniques and how to optimize SSI’s system. Learn to create targeted marketing strategies for different diving disciplines.
Interactive Q&A and Expert-Led Masterclasses: Engage with SSI’s marketing experts in detailed discussions and hands-on learning experiences.
Newsletter Insights & Standards Briefings: Get updates on SSI system enhancements, new programs, and industry changes. This section provides strategies for implementing new ideas successfully.
Freediving & Breath-Hold Excellence: Learn from freediving and mermaiding experts on how to create a successful Freediving Center alongside your scuba diving business.
XR/Technical Diving Deep Dives: Explore the growing world of Extended Range (XR) and technical diving in sessions tailored for passionate professionals and tech enthusiasts.
This initiative comes at a crucial time, as the diving industry is increasingly competitive. According to a recent survey by the Professional Association of Diving Instructors (PADI), 70% of dive shops reported a need for additional training in marketing and business practices. SSI’s new digital platform aims to address this gap.
The rise of social media has also created new marketing challenges and opportunities for dive centers. Engaging stories and stunning visuals can attract new customers, but professionals need guidance on how to effectively use these tools.
The SSI Digital University 2.0 is a significant step towards helping dive centers not just survive but thrive. The knowledge shared in these webinars could be game-changing for those looking to stand out in the underwater adventure business.
To learn more about becoming an SSI Training Center or a dive professional, visit SSI’s official site for details.
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