Discover the New Look of Lifestyle Group: A Regional Brand Designed for Local Communities

Regional real estate company Lifestyle Group has recently undergone an exciting rebrand. Formerly known as Elders Lifestyle Group, they have updated their name and created a fresh look that signifies their growth over the past eight years.

David Gray, the CEO, shared his enthusiasm about this new chapter. He believes this rebranding symbolizes their heightened commitment to the community they serve. "I’m excited to bring a regional brand for regional people," he stated in an interview. This new identity represents their journey and the lessons learned along the way.

Since starting with just four team members in 2017, the company has grown to over 200 employees. They began by purchasing Elders Port Macquarie and expanded their reach across the Mid North Coast and Northern NSW by acquiring more Elders offices in towns such as Forster, Evans Head, and Grafton.

This expansion trend aligns with recent statistics indicating a robust real estate market in regional areas. According to CoreLogic, house prices in regional New South Wales have surged by around 15% over the past year, driven by increased demand as more people seek space and affordability outside major cities.

As part of the rebrand, Lifestyle Group is also investing in advanced marketing tools and enhancing their digital platforms. This focus on technology could help bridge the gap between traditional real estate practices and the evolving needs of today’s buyers. In a world where online presence is critical, staying updated can significantly impact customer engagement and satisfaction.

Even with the new branding, Gray emphasizes that the core team remains unchanged, ensuring continuity for their clients. "It may be a new brand, but what really matters are the people," he remarked, highlighting the value of their existing relationships.

In sum, the rebranding of Lifestyle Group not only marks a fresh beginning but also reflects a commitment to community growth and embracing the changing landscape of the real estate market. With a focus on both innovation and personal service, the company is poised to thrive in the competitive real estate environment of regional NSW.

For more information about recent housing market trends, you can check out this report from CoreLogic.

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