Meghan Markle recently shared exciting news on Instagram about her new lifestyle brand. She announced that the brand is called “As Ever.” In her video post, she hinted at other projects in the works, including a new series launching on Netflix in just two weeks.
Markle explained that “As Ever” reflects her journey and passions. The phrase means “as it’s always been,” resonating with her past work on The Tig, a lifestyle blog she created. This new brand will encompass everything she loves: food, gardening, entertaining, and finding joy in everyday moments.
Previously, her brand went by the name American Riviera Orchard, inspired by the Santa Barbara area where she lives with Prince Harry and their two children. She felt this name was too limiting, as it focused mainly on local produce and products. In 2022, Markle secured the new name, which allows her more freedom to explore various aspects of her interests.
Through “As Ever,” Markle aims to connect with people who appreciate thoughtful living. She hopes to inspire others to find joy in simple pleasures and savor life’s little moments. This brand marks an exciting new chapter for her, blending creativity with her personal values.
