Discover the Rising Trend of Badminton: Embracing a Healthy Urban Lifestyle

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Discover the Rising Trend of Badminton: Embracing a Healthy Urban Lifestyle

JAKARTA – A new trend in healthy living is taking shape in Indonesia, especially in urban areas. Racket sports, particularly padel, are becoming a popular way for people to get fit while socializing. This shift highlights a growing awareness of the importance of fun and sustainable physical activities.

According to the Global Padel Report 2025 by Playtomic, Indonesia ranks among the fastest-growing markets for padel in the Asia Pacific, alongside Singapore and Thailand. This sport has evolved into more than just a game; it symbolizes a modern lifestyle that prioritizes health, social interaction, and personal expression.

Initially embraced by expatriates in Jakarta and Bali, padel is now gaining momentum within the Indonesian middle class. This trend reflects a shift among those aged 30 to 40 who are increasingly focused on preventive health and efficient workouts, favoring activities that are easy to learn and enjoyable.

“Indonesia is experiencing a surge in social fitness. People want more than just to work out; they’re looking for community and meaningful experiences,” says Dmitry Scherbakov, founder of Liga.Tennis, a network of racket sports clubs. He emphasizes that racket sports are accessible for all ages and skill levels.

This rising popularity is triggering a positive ripple effect on the wellness ecosystem. The ‘paddle effect’ boosts local businesses, from apparel and sports equipment to physiotherapy services and training academies. Moreover, areas around sports facilities are sprouting healthy cafes and community spaces, reflecting the global trend toward wellness as a necessity. A report from the Global Wellness Institute (GWI) projects a path to a $9 trillion wellness economy by 2028.

On a business level, Indonesia is standing out. The Global Padel Report 2025 illustrates that Indonesia’s padel courts are among the world’s most productive, generating over 6,000 euros (approximately Rp117 billion) in gross merchandise value each month. This shows a staggering 173% growth year-over-year for 2023-2024.

Looking ahead, projections indicate that the number of global padel courts could double to 85,000 by 2026, suggesting that racket sports are not just a passing trend but are here to stay.

“Every newly built padel court not only attracts players, but also stimulates the economy,” Dmitry explains. “Indonesia is on the brink of a racket sports revolution that will create a vast ecosystem, connecting coaching, communities, and facilities.”

Founded in 2017, Liga.Tennis began as a digital platform to connect racket sports enthusiasts. As more people seek active lifestyles, Liga.Tennis has quickly become a leading network of racket sports clubs in Indonesia. The opening of its first physical club in Bali in 2019 was a significant milestone, even drawing attention from sports icons like Novak Djokovic.

This growing movement indicates that racket sports are more than just a hobby; they’re shaping a new cultural landscape centered around health, enjoyment, and community.



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