The buzz around Hidden Temple Toys in Selma just got even stronger, thanks to a recent mention by Oscar Isaac, the star of “Star Wars.” During his appearance on “Hot Ones,” he proudly wore a shirt featuring the store’s logo. He shared that his cousin, Ed Valdez, founded the shop, showcasing his deep love for collectibles.
Oscar described Ed as a “superhero” who cared for those less fortunate. It’s clear that Ed’s passion went beyond toys; he aimed to build a community around them. Sadly, Ed passed away in a car accident earlier this year. His wife, Jennifer Valdez, shared how Ed had always wanted Oscar to be on “Hot Ones.” She said the moment felt personal and touching for their family.
Jennifer didn’t know Oscar would wear the shirt, resulting in a heartfelt surprise when they watched the episode. Since then, she has received many supportive messages from “Star Wars” fans, which has provided comfort during this challenging time.
Hidden Temple Toys opened three years ago, driven by Ed’s enthusiasm for collectibles. Initially a 1,000-square-foot space, the store was dedicated to toys and was filled with Ed’s personal collection. To her surprise, Jennifer found the shop thriving, which sparked a realization about the strong demand for collectibles.
After a year and a half, the store expanded to a larger space, bringing in trading cards, hobby items, and a gaming area. Jennifer noted, “We’ve created quite a community down here.” This community aspect is something she deeply values and intends to nurture moving forward.
Jennifer may not consider herself an expert in toys, but she feels the passion behind them. “I want to continue building what Ed started,” she said. She hopes to inspire the community and future generations to see that small businesses can thrive with love and dedication.
Hidden Temple Toys is located at 104 N. Raiford St. in Selma. The shop plans to celebrate Free Comic Book Day on May 2, with events like a cosplay contest, photo booth, and a Pokémon tournament. There will also be specials on May 4 for Star Wars Day, keeping Ed’s spirit alive through fun and community.
Supporting local businesses like Hidden Temple Toys can make a big difference. According to a recent study, about 70% of consumers prefer shopping at small businesses to boost local economies. Jennifer’s focus remains on building a lasting legacy for Ed while fostering a shared love for the world of collectibles.
For more on how small businesses are faring amid the challenges of today, visit [Small Business Administration](https://www.sba.gov). Their insights can provide valuable context on the importance of local shops like Hidden Temple Toys in building community connections and supporting local culture.
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out and about, family, Star Wars, lifestyle, Selma, Star Wars Day
