2 April 2025, 11:37 | Updated: 2 April 2025, 11:56
Picture: Alamy
The Duchess of Sussex, Meghan Markle, has officially revealed the prices for her new lifestyle brand, As Ever. Her collection features intriguing items like wildflower honey and colorful flower petal sprinkles. The honey costs $28 (£21.60), while the sprinkles are $15 (£11.60).
This launch comes amid interest in lifestyle brands, especially those linked to celebrities. According to a recent survey, the celebrity lifestyle market is projected to grow by 10% annually, reflecting how consumers are eager for personalized products that resonate with their favorite public figures.
The initial offerings from the As Ever brand include:
- Raspberry Spread in Specialty Canister
- Herbal Lemon Ginger Tea
- Herbal Peppermint Tea
- Herbal Hibiscus Tea
- Flower Sprinkles
- Crêpe Mix
- Shortbread Cookie Mix with Flower Sprinkles
- Limited-Edition Wildflower Honey with Honeycomb
Meghan shared that this product line aims to bring joy to everyday moments. She encourages fans to reuse packaging creatively—like transforming jars into vases or pen holders. Each item is designed to enhance everyday life, which mirrors the tranquil vibe of her home in Montecito, California.
Interestingly, while Meghan’s brand is gaining attention, her husband, Prince Harry, is facing controversy over his charity Sentebale. Reports allege that there was tension between him and the charity’s chairwoman, Sophie Chandauka. Claims of bullying have surfaced, suggesting that Harry attempted to influence the charity’s direction and pressure Chandauka into defending Meghan publicly. This controversy highlights the challenges many charities face when intertwined with celebrity influence.
Chandauka stated, “I put a whistleblower complaint about the bullying and harassment, and Prince Harry interfered in the investigation.” Such inner conflicts raise questions about leadership dynamics in charitable organizations, particularly when prominent figures are involved.
The launch of As Ever coincides with growing public interest in how brands and personalities are perceived. Meghan’s approach aims to combine personal touch with upscale offerings, setting her apart in a saturated market. Her focus on reusability in packaging also aligns with current sustainability trends, where consumers show a preference for eco-friendly products.
In summary, as Meghan steps into the lifestyle market, she does so amid her husband’s charity struggles. Both narratives reflect a blend of celebrity culture and social responsibility, resonating with a public that seeks authenticity and connection in the brands they support.
Read More: Charity accusations against Prince Harry.