JACKSON, Miss. – Despite some rough weather, hundreds showed up for the Second Annual JXN Food and Wine Festival at the Jackson Convention Complex. Originally planned for the outdoors, the festival moved inside due to rain and wind.
Rickey Thigpen, the president and CEO of Visit Jackson, said the event was a hit, selling out two weeks in advance. “People are having a great time enjoying food from some of the best chefs in the country,” he noted. “This festival is not just about Jackson; it celebrates all of Mississippi.”
A total of 1,750 tickets were sold, along with VIP passes. Even an hour into the event, more and more guests were arriving. Serena Wilson, who spent her birthday volunteering, shared her excitement: “I had such a fun time last year that I wanted to help again. It’s great to see so many people enjoying themselves here.”
Festival-goers could taste dishes from around 30 chefs, enjoy various wines, and watch live cooking demos. Thigpen highlighted the festival’s importance for the local economy, revealing that about 40% of attendees traveled from out of town or state. Some visitors even extended their stay, supporting local hotels and restaurants.
According to Thigpen, the festival helps showcase what makes Jackson special. “It’s a chance to show the amazing things happening in our capital city,” he added.
While it’s too soon to quantify the festival’s economic impact, Thigpen feels confident it serves as a positive spotlight on Jackson and Mississippi as a whole.
With events like the JXN Food and Wine Festival, Jackson is not just celebrating its culinary heritage; it’s also embracing a vibrant community spirit and attracting visitors who help enhance the local industry. Food festivals can provide significant boosts to local economies, with research suggesting they may generate millions of dollars in regional spending.
In addition, social media buzz around the festival has reflected a growing trend of people seeking unique culinary experiences at local events. A quick search on platforms like Instagram or Twitter shows attendees sharing their experiences, dishes, and cheerful moments, further promoting Jackson’s local charm.
Being part of the food festival landscape is becoming more important than ever. Events like these not only highlight the talents of local chefs but also enrich the community. In the end, it’s about connection—between food, culture, and community.
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JXN Food and Wine Festival,Rickey Thigpen,Visit Jackson,Jackson Convention Center