Amazon has just introduced a new feature called Lens Live. This tool lets you shop by using your camera to scan items around you. Currently, it’s available on the Amazon Shopping app for iOS users.
With Lens Live, you can point your camera at various products in your home or store. The feature uses object detection technology to identify these products in real-time. Once it recognizes something, it compares it to Amazon’s vast product listings to find matches. You’ll see similar items displayed in a swipeable carousel. It even shows options to add products to your cart or wishlist immediately.
This innovation is similar to Google’s Gemini Live, which allows users to scan their surroundings and ask for information. However, Amazon takes a different approach by placing a prominent “buy” button beside every item you see.
Lens Live also incorporates Amazon’s AI assistant, Rufus. Rufus helps summarize product details and answer your questions, making the shopping experience more fluid. This new feature builds on existing capabilities in Amazon’s app, which already allows users to search for products using images, barcodes, or snapshots.
Experts in retail technology highlight that this shift towards AI-driven shopping experiences is crucial. According to recent reports, 70% of consumers prefer interacting with visual or voice search tools when shopping online. This trend indicates that Amazon is keeping pace with consumer preferences by adding more interactive tools to its platform.
The rollout of Lens Live is expected to expand to a wider audience soon, allowing more users to enjoy this innovative shopping experience. With online shopping evolving rapidly, features like Lens Live are likely to shape the future of how we shop.
For more information, you can check out Amazon’s official announcement here.
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