Apple has taken a quirky approach to promote its new MacBook Neo with strange TikTok videos aimed at Gen Z. The campaign plays on absurdity, featuring a mix of playful concepts and nostalgic nods.
Since last Thursday, Apple has rolled out videos in sets of three, each highlighting one of the laptop’s vibrant colors—Blush, Citrus, and Indigo. One fun clip shows a lemon FaceTiming a lime, while another features the Finder app icon blushing, evoking memories of its original launch in 1984.
These videos are not just for laughs. They connect with a generation that values creativity and authenticity in marketing. Social media trends indicate that this kind of content resonates well with younger audiences. A recent survey shows that 70% of Gen Z prefers brands that show personality and humor in their promotions, rather than traditional advertising.
Interestingly, Apple’s shift to engage with viewers through comments is also noteworthy. Traditionally, the company avoided this kind of interaction, but here it welcomes reactions—some users are confused, while others appreciate the offbeat humor.
Another fun aspect of the campaign is a 3D mascot modeled after the Finder app icon. Dubbed “Little Finder Guy,” it’s gaining traction on social media, demonstrating how Apple is tapping into user-generated content to build community engagement.
The MacBook Neo starts at $499, making it accessible for many young people. This pricing strategy, combined with the off-the-wall marketing, is a clear effort to appeal to a younger demographic. As technology evolves, so does marketing—this campaign shows Apple is willing to experiment and connect in a new way.
For more about Apple’s new strategies, you can check out this report from Forbes.
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MacBook Neo, TikTok
