Discover Why Devon is Celebrated as the UK’s Proudest County: Insights from the Latest Lifestyle Survey

Devon is a county that makes its residents proud, and for good reason! A recent survey shows that 92% of those living in Devon feel a deep connection to their home. This is the highest pride rating of any county in the UK.

The stunning scenery takes center stage in what people love most. Every single participant pointed to Devon’s beautiful beaches, national parks, and rolling hills as their main sources of pride. It’s easy to see why the landscape captivates so many.

When it comes to food, Devon ranks second in the country. While Worcestershire takes the top spot, Devon’s cream teas, pasties, and cider are local favorites. The county is also known for its historic sites and unique customs.

The survey results highlight a strong sense of belonging among residents. Nearly 70% say they have no plans to move, and only a small fraction would consider relocating to a big city. This attachment to Devon shows just how much it means to the people who live there.

Kash Rahman, managing director of Airband, commented, “The heart of the UK beats loudest in our countryside.” This comes through in the survey, which notes that almost a third of adults in Devon have moved there in the past five years. Many are drawn by the ability to work remotely, with 42% saying they work from home and 17% choosing Devon for its flexibility.

Devon isn’t just beautiful; it’s also culturally rich. The county hosts festivals and is home to well-known figures like Chris Martin, Miranda Hart, and Joss Stone.

Here’s a look at what Devon residents are most proud of:

1. Countryside and scenic landscapes – 100%
2. Historic landmarks – 99%
3. Local produce (cream teas, pasties, cider) – 66%
4. Customs and culture – 63%
5. Home-grown celebrities – 46%
6. Festivals and fairs – 44%
7. Local brands – 38%
8. Peace and quiet – 36%
9. Local sports teams – 27%
10. Folklore and myths – 22%

These insights give a glimpse into the heart of Devon. It’s more than just a place; it’s a community where people enjoy nature, good food, and a vibrant culture. With such strong feelings of pride and attachment, it’s clear that Devon continues to be a cherished home for many.

For more details on the survey conducted by Airband and the ongoing development of rural broadband across Devon, you can check Airband’s report.

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Chris Martin, Joss Stone