Discover Why Driscoll’s is Celebrated as the #2 Food and Beverage Brand You Need to Know About!

Driscoll’s, a family-owned berry company, has just been named the second-best retail food and beverage brand by Circana. This recognition highlights their dedication to delivering delicious, fresh produce. Driscoll’s continues to innovate, ensuring their berries meet consumer tastes.

Since entering the top ten in 2019, Driscoll’s has seen steady growth. By the end of 2024, they were one of only two brands in the top 15 to achieve double-digit growth in both unit sales and dollar sales. This is impressive, especially in a competitive food and beverage landscape.

Soren Bjorn, the CEO of Driscoll’s, shared that focusing on flavor is key to making healthy eating enjoyable. He believes that a commitment to quality and taste enhances the overall experience for consumers.

Jonna Parker, who is the vice president of the fresh foods group at Circana, noted that Driscoll’s has moved up two spots in the rankings. They achieved a 12% increase in sales and a 13% rise in units sold, making them the fastest-growing brand among the top 40 in U.S. retail. This trend shows a strong consumer preference for fresh produce, even during tough economic times.

Berries are becoming an important part of the fresh food market, contributing $4.2 billion in sales over the last five years. Driscoll’s has significantly influenced this growth with innovative offerings like the Sweetest Batch and a robust line of organic products, setting new standards for flavor and diversity.

Additionally, Driscoll’s commitment to excellence earned them a spot on Fast Company’s list of the World’s Most Innovative Companies in 2024.