Discover Why Lifestyle, Not Jobs, Is Fueling Migration to Cornwall: Insights from the Latest Study

People are increasingly choosing to move to Cornwall, drawn by a desire for a better lifestyle or to be closer to family. A new survey reveals that work opportunities are not the main reason for these relocations.

The report from the Institute of Cornish Studies at the University of Exeter highlights key motivations for moving. Many people prioritize the environment, family connections, and retirement over job prospects. In fact, only 6% of respondents named work as their primary reason for relocating.

According to the study, which gathered data from nearly 1,000 residents, housing affordability remains a significant concern, especially for renters and lower-income families in Cornwall. The survey compared the experiences of people living in newer homes with those in older properties.

Interestingly, approximately 43% of newcomers from outside Cornwall are not actively working, compared to 25.5% of those relocating within the area. Remote work is more prevalent among newcomers as well; 36% of them work from home full-time, while only 21% of local movers do.

About one-third of respondents cited family as their main reason for moving, with 20% drawn by the natural beauty of Cornwall. Retirement was identified by 12% of those surveyed as a key factor. Other motivating reasons, such as housing costs and lifestyle changes, accounted for smaller percentages.

Additionally, those living in homes built within the last decade are less likely to own their properties outright. Older residents, particularly those aged 65 and older, tend to stay in older homes.

Notably, two-thirds of movers had lived in Cornwall for up to ten years. Many had relocated from London or the South East (32%) or from within the South West (31%). The distinctions between the experiences of those in newer versus older homes were minimal.

The survey also uncovered insights into what matters most to movers:

• 64% prioritize environmental quality.
• 41% consider reuniting with family important, though 22% label it as a lesser factor.
• Over half (55%) rate job opportunities as least important.
• Only 13.5% cite a larger house as a top priority.
• A mere 4% view starting a business as very important.

These findings paint a picture of a shifting population that values quality of life and family connections over traditional employment opportunities. Understanding these trends can help local authorities manage resources and develop policies that cater to the evolving needs of Cornwall’s residents. As noted by experts in community studies, adapting to these changes is crucial for maintaining Cornwall’s unique charm while supporting its growing population.

For more details, check out the complete survey here.

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