Meghan Markle recently announced a new name for her lifestyle brand, changing it from American Riviera Orchard to As Ever. This fresh name is a refreshing start for her project.
This week, Markle shared the rebranding news with her followers. She expressed her excitement not only about her brand but also about her upcoming Netflix cooking show, which had to be postponed due to wildfires.
In her video, Markle explained why she felt the need to change the name. She mentioned that “American Riviera” limited her vision. While it resonates with her Santa Barbara home, she realized it confined her to only local products.
“I’m thrilled to reveal a name I secured in 2022: As Ever,” she said. “It means ‘as it’s always been’ and connects to my earlier lifestyle blog, The Tig.”
Markle sees As Ever as a way to express her love for home and community. She aims to share her passions for cooking, gardening, and everyday joy through this brand.
The new brand will offer a variety of products, including home goods and delicious jams. “I adore making fruit preserves, but there will be much more,” she said.
The official As Ever homepage features a beautiful photo of Markle and her daughter in nature. While details are still limited, fans can subscribe for news or follow the brand on its official Instagram account.
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