GLP-1 drugs are changing more than just people’s waistlines—they’re affecting fast food sales too. Recently, McDonald’s experienced a 3.6% drop in sales in May 2025, marking its worst performance since the pandemic. This shift is partly due to rising menu prices and changing dining habits. A recent survey shows that 40% of diners are cutting back on restaurant visits, turning instead to home-cooked meals.
As fast food chains adapt, they’re rolling out options that fit the new health trends. With new year resolutions on everyone’s minds and the recent launch of Novo Nordisk’s oral GLP-1 pill, fast food campaigns are shifting to appeal to health-conscious diners.
Shake Shack’s Menu Makeover
Shake Shack is responding to the trend by promoting its new “Good Fit” menu. This year, they announced a shift away from traditional buns, focusing instead on burger salads and low-carb options. The menu features gluten-free shack burgers along with a variety of lettuce-wrapped sandwiches.
Jack in the Box Innovates
Jack in the Box is pushing the protein agenda too. They recently launched fajita protein bowls, claiming to pack in 35 grams of protein. Their ads mix fitness advice with food marketing, asking fans how they can “stay jacked” with their meals. This strategy taps into the changing demographics; many young adults are more health-focused than ever.
Chipotle’s Casual Approach
Chipotle took a lighter approach, poking fun at the protein craze. They reminded customers that their chicken bowls are already a great protein source, emphasizing simplicity over complex menu changes. They even offered a discount code for double protein bowls in a nod to current health trends.
These fast food changes are more than just marketing—they reflect broader societal shifts towards healthier eating. With the rise of GLP-1 medications and increasing health awareness, people are looking for options that support their wellness goals. Brands that adapt to these trends could see a brighter future, while those that don’t may struggle to keep up.
