Brittany Cason Johnston describes her store, Lovies Mercantile, as a “lifestyle store with a European feel.” When you walk in, you notice its blend of elegance and comfort, striking a perfect balance between classic and modern design. The space invites visitors to explore with its carefully arranged displays.
Lovies opened in June, taking over an old cosmetology school in Daniel Village. Johnston, an accomplished interior decorator, teamed up with Cathy Aquinde, who brings her business savvy to the table. Aquinde was already a fan of Johnston’s style, which made their partnership a natural fit.
The store is organized to encourage a leisurely stroll through its various sections. You’ll find everything from china and glassware to toys and clothing. It’s a treasure trove of unique items that you won’t find in many other places. They even offer prepared foods like casseroles and desserts—perfect for those busy days when cooking isn’t an option. Johnston hopes to see the food section grow even more over time, especially with seasonal offerings like tailgating baskets during football season.
One standout feature is their collection of Astier de Villatte ceramics from Paris. This exclusive line is hard to find, making it a highlight for many visitors. Johnston and Aquinde even traveled to Paris to pick out the pieces.
Despite being in a smaller area, Lovies is one of the few stores authorized to sell Astier de Villatte products, thanks to their dedication and careful planning. Their motto is, “there’s something for everyone,” and that rings true. They stock toys and baby items, puzzles, games, and stylish women’s clothing—all carefully chosen for their quality.
With an inviting atmosphere and a diverse product range, Lovies Mercantile stands out in Augusta. It’s more than just a store; it’s a place to discover unique gifts and pieces that brighten everyday life.
For more information, you can visit their website at Lovies. According to a recent survey by the National Retail Federation, unique lifestyle shops like Lovies are increasingly popular, reflecting a broader consumer trend toward personalized shopping experiences.
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Lovies Mercantile, Brittany Cason Interiors, lifestyle store, Cathy Aquinde, Brittany Cason Johnston, Astier de Villatte, Daniel Village
