Discovering Google’s ‘Try It On’ AI Shopping Tool: Surprising Insights and Honest Reactions!

At Google I/O 2025, Google unveiled an exciting new AI feature: a virtual clothing try-on tool. This tool, part of Google Shopping, lets users upload photos of themselves and see how different clothes would look. It’s like stepping into a digital dressing room right from home.

This feature has caught the attention of many, including Mashable’s Shopping Reporter, Haley Henschel, who likened it to Cher Horowitz’s computerized closet from the classic film Clueless.

However, what’s noteworthy isn’t just the excitement. Some users have started to "jailbreak" this tool, leading to unexpected and sometimes concerning results. For example, it seems that when testing various outfits, the tool sometimes generates unexpected body changes, which sparked conversations about its implications, especially for underage users.

I decided to try out the "Try it On" feature myself. Before diving in, I was skeptical but curious about this tool’s potential. Here’s how it works: you sign in to your Google account, click a few buttons, and then upload your full-body photo. Once that’s done, navigate to Google Shopping, click on a product, and look for the “Try it on” button.

Using the feature was straightforward. I took a full-body picture and chose a few outfits to virtually try on. The AI did a decent job of capturing the fit and style of the clothing. While the rendering took about 15 seconds, the results were impressive. It even adjusted details like my pants and shoes to match the chosen shirt, though it often made me look a bit slimmer than I am in real life.

Still, it wasn’t without its quirks. One surprising aspect was that the AI added accessories I wouldn’t normally wear. It’s clear that while the tool performs admirably, there are still elements that need refining.

On a more serious note, the AI occasionally produced questionable outputs, especially when trying on more revealing clothing. This raises ethical questions about how AI interacts with our images. Despite Google’s efforts to enhance safety protocols, the potential for misuse remains a concern.

In a recent report, Google emphasized that they are continually improving the tool. A spokesperson mentioned that the AI has strong protections against sensitive content and checks for the photos uploaded, especially those featuring minors.

As AI continues to evolve, we can expect more of these tools to emerge, potentially transforming how we shop and interact with fashion. For now, Google’s attempt is impressive but also serves as a reminder of the careful balance needed between innovation and user safety.

Overall, the "Try it On" feature is a bold step into the future of online shopping. It showcases the possibilities of technology while also highlighting the responsibility that comes with it.

For more information on trying out this tool, visit Google Search Labs.

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