Disney is raising the prices for Disney+ and Hulu subscriptions again. Starting October 21, the costs for many plans and bundles will go up.
The Disney+ plan with ads will now be $11.99 per month, a $2 increase. The no-ads Disney+ Premium plan will jump by $3 to $18.99 per month. For those opting for the annual Premium plan, the price rises by $30, now totaling $189.99 per year.
For Hulu, the standalone plan with ads rises from $9.99 to $11.99. The no-ads version will stay at $18.99 per month. ESPN Select will also see a price bump from $11.99 to $12.99 per month.
If you’re interested in bundles, the Disney+ and Hulu bundle with ads increases by $2 to $12.99. The bundle including Disney+, Hulu, and ESPN Select with ads will now cost $19.99, up $3.
Many subscribers have expressed discontent over these increases. Recently, there was a significant wave of cancellations after Disney temporarily pulled Jimmy Kimmel from its lineup, with fans showing their frustration through social media. This dramatic shift in subscriber behavior highlights the growing tension between consumers and streaming platforms.
Disney+ launched in 2019 at a price of $6.99 per month. This change reflects a broader trend in the streaming industry, where platforms have steadily raised prices. Last year, it was reported that Disney+ announced earlier price hikes, with the ad-free plan rising from $13.99 to $15.99, and the ad-supported plan growing from $7.99 to $9.99.
In a recent survey by [reputable source], nearly 60% of streaming subscribers mentioned they are considering canceling one or more services due to rising costs. This points to a crucial moment for Disney and other streaming platforms to reevaluate their pricing strategies and content offerings. While prices go up, the demand for quality content and value remains a priority for viewers.
If you want to see the full list of price changes, check out Disney’s official support page.
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Disney Plus,Hulu,streaming services