Duke University Challenges ‘White Lotus’ Over Trademark Use: What You Need to Know

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Duke University Challenges ‘White Lotus’ Over Trademark Use: What You Need to Know

Duke University is not thrilled with how it’s portrayed in HBO’s hit show, "The White Lotus." In Season 3, characters Timothy Ratliff and his son Saxon, both Duke alumni, are part of the storyline, but the university believes the use of its name and image crosses a line.

This situation has sparked discussions about how universities are represented in popular media. Many institutions, like Duke, work hard to maintain a positive image. They feel it’s vital for attracting students and funding.

Critics argue that shows can influence public perception, shaping how people view the university and its culture. It’s not just Duke feeling this way. In 2021, a survey showed that 66% of universities were concerned about their portrayal in TV and film.

Social media reactions have been mixed. Some alumni feel proud to be featured, while others worry about the negative aspects of how their university is depicted. This dynamic often raises questions: How responsible are creators for the implications of their work?

Furthermore, this isn’t the first time a university has pushed back against media portrayals. Historically, schools have taken legal action when they believe their trademarks are misused. For instance, Florida State University once contested a movie that inaccurately depicted their campus.

As the debate continues, it’s clear that media portrayals are powerful. They can shape narratives and influence perceptions, making the conversation around Duke and "The White Lotus" one to watch. It’s an evolving dialogue about representation and respect in entertainment.

For more information on the impact of media portrayals on universities, you can read this study by the Pew Research Center.

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