Ed Sheeran has thrilled fans across India with his new song, "Sapphire." This collaboration showcases Indian culture through its vibrant visuals and catchy melody. Featuring the voice of popular singer Arijit Singh, the track celebrates the rich tapestry of Indian music and language.
The music video was filmed during Sheeran’s recent tour in India. It highlights colorful streets, famous landmarks, and joyful moments with local children, including a group of young soccer players. Notably, Bollywood star Shah Rukh Khan makes a brief appearance, adding star power to the already engaging video.
Arijit Singh’s involvement goes beyond just vocals. He also plays the sitar, blending traditional Indian sounds with Sheeran’s modern style. One memorable moment is when Sheeran sings a line in Punjabi: "Cham cham chamke sitare wargi," which fans have praised as a highlight of the song.
In a heartfelt Instagram post, Sheeran shared his connection to "Sapphire." He described the song as pivotal for his album, "Play," noting the creativity that flourished while recording in Goa with talented Indian musicians. "The final jigsaw piece for me was getting Arijit on the record," Sheeran wrote. He teased that a full Punjabi version of the song will be released soon, promising more of Singh’s influence.
Sheeran has a history of engaging with Indian music. This is not his first visit; he has performed in several Indian cities, including Delhi and Hyderabad, fostering a strong relationship with the local entertainment scene.
According to a survey by the International Federation of the Phonographic Industry, global music consumption rose by 7.4% in the last year. Collaborations like "Sapphire" demonstrate how artists like Sheeran capitalize on diverse influences, reflecting the growing popularity of cross-cultural music.
As fans eagerly explore these collaborations, it’s clear that music continues to transcend borders, uniting voices from all over the world.
For more insights into the fusion of Western and Indian music, check out this report by NPR.
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