Elevate Your Career with the University of North Texas’ Online MBA in Sport and Entertainment Management

The University of North Texas offers the top online graduate program in sport management, according to SportBusiness in 2023. Their Online MBA in Sport Entertainment Management focuses on building strong leaders for the sports and entertainment fields. A standout feature of this program is the partnership with the Dallas Cowboys, giving students access to real-world insights and case studies from one of the most valuable sports franchises globally.

This program blends core MBA coursework with specialized sport-focused classes. Students gain knowledge in various aspects of business, not just related to sports. With guidance from experienced faculty in both general business and sports management, this program helps career professionals, athletes, and coaches take their next steps.

What to Expect

The MBA program comprises 36 credit hours, mixing standard business courses with sport concentration topics. Concentration courses cover essential skills like branding, corporate partnerships, event operations, and sport analytics. Collaborations with organizations like the Dallas Cowboys and the PGA of America enhance the learning experience. Students can complete the degree in two years by taking one course every eight weeks. The online format is flexible, allowing interaction and networking opportunities with faculty and peers. Additionally, students can tap into UNT’s extensive resources, including career services and alumni networks.

Meet the Faculty

The program features expert faculty who bring both academic knowledge and real-world experience. Dr. Bob Heere, a noted authority in sport entertainment management, leads the program. Students benefit from guest speakers and instructors from the industry, enhancing the educational experience. There are also immersive boot camps held at locations such as The Star in Frisco and AT&T Stadium, providing hands-on learning opportunities.

Career Prospects

Graduates are well-equipped for various leadership roles, whether in professional sports, college athletics, or entertainment venues. The program emphasizes a blend of business skills and specialized industry knowledge, making alumni competitive in the job market. As of fall 2022, 100% of graduates were fully employed, with 83% receiving promotions or starting new jobs. Notably, 66% of graduates work in the sport entertainment field, with the percentage rising to 81% among female graduates.