Emmys 2023: 7.4 Million Viewers Tune In for Biggest Show Since 2021!

CBS broadcasted the 77th Emmy Awards, attracting 7.4 million viewers on Sunday night. This is an encouraging 8% increase from last year’s 6.9 million viewers, making it the most-watched Emmys since 2021.

This is a big win for CBS, as the last time the Emmys aired on this network, it also pulled in 7.4 million viewers. In the years since, NBC, Fox, and ABC have struggled to match this number. The viewing figures this year reflect both traditional television and live streaming on Paramount+, which experienced a remarkable 76% increase in views compared to 2021.

While the Emmys were a hit, NBC’s NFL game featuring the Atlanta Falcons and Minnesota Vikings also drew a large audience. However, it didn’t pose the same challenge as other games, especially not the playoff game that coincided with the previous Emmys in January 2024. That ceremony faced issues due to Hollywood strikes and recorded the lowest viewership historically. The jump in numbers this year signals a positive shift in audience interest.

Nate Bargatze hosted the ceremony. Major awards went to “The Studio” for outstanding comedy, “The Pitt” for drama, and “Adolescence” for limited series. “The Studio” stood out this year, winning a total of 13 Emmys.

Recent trends show a growing interest in award shows, especially among younger audiences who engage more through online streaming. A survey by the Pew Research Center indicates that about 50% of younger viewers prefer streaming over traditional cable. This change in viewing habits is shaping how networks approach live events.

Looking ahead, the Emmys will need to keep adapting to maintain viewer interest, especially with competition from sports and other entertainment platforms.

For more insights on audience trends, check out recent reports from Nielsen and Pew Research.

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