Empowering Small Businesses: How Square, Cash App, and Visa Are Revolutionizing Financial Technology

Square, Cash App and Visa have joined forces with the New Orleans nonprofit Propeller to support local food and drink businesses.

Their collaboration kicked off with an event called “Feeding NOLA’s Future.” They aim to offer ongoing support to help small businesses and increase their access to technology, as stated in a February 4 press release.

The event, held on a Tuesday, welcomed 125 food and beverage businesses from the area.

Square and Cash App provided free hardware for these businesses and assisted them in getting started quickly. Visa also enhanced the technology available to attendees.

During the event, businesses enjoyed personalized sessions with experts. They received tips on maximizing sales during busy times like Mardi Gras.

Additionally, Visa is donating computer equipment for small businesses to use at Propeller, which helps local entrepreneurs grow.

“This partnership emphasizes our commitment to helping the small business community,” Ming-Tai Huh, head of food and beverage at Square, mentioned in the release.

Kirk Stuart, Visa’s Senior Vice President, stated: “Technology access is crucial for small businesses seeking growth.”

To stay competitive, restaurants need to adopt modern payment options like digital wallets and QR codes. This helps improve customer experience and streamline operations, according to a report by PYMNTS Intelligence and American Express.

The report highlighted that automated payment solutions and digital ordering systems increase efficiency, cut down cash handling, and enhance employee satisfaction.

Square noted that quick-service restaurants (QSRs) and cafes are more likely to benefit from tech automation than bars and full-service restaurants.

“These sellers can use technology to simplify operations and reduce costs,” Huh stated in a previous press release.