The Environmental Protection Authority (EPA) has kicked off a significant new program aimed at improving how climate change is communicated. Partnering with Knutsford University, the National Climate and Environmental Communication Initiative (NCECI) is designed to help journalists and other key players understand climate issues better.
During the launch in Accra, EPA CEO, Prof. Nana Ama Browne Klutse, emphasized the importance of enhancing knowledge among journalists. She pointed out that having accurate information is crucial for spreading awareness about climate change and its impacts, which are already visible in Ghana—like rising temperatures and unpredictable rainfall.
Prof. Klutse highlighted the gaps in public understanding and noted, “Science provides the evidence; policy provides direction, but communication connects.” She believes that effective communication can inspire action, whether in communities, schools, or government.
The Chairperson of the National Media Commission (NMC), Prof. Akua Opokua Britwum, praised the initiative, calling it transformational for environmental reporting. She stressed that since climate change is complex, it requires reporters to have a deep understanding to communicate effectively.
Interestingly, recent surveys show that a large portion of the public remains unaware of climate issues despite extensive media coverage. A 2022 study revealed that only 32% of citizens could accurately describe the causes of climate change.
This initiative comes at a crucial time. In the face of climate-related disasters, clear communication can galvanize public action. Experts believe that when messages are clear and relevant, they encourage not just understanding but engagement.
As society grapples with climate change, initiatives like the NCECI play a vital role in shaping how information is conveyed and understood. By investing in education for communicators, we can better prepare to face the challenges ahead.
For more information on climate initiatives and their impact, consider checking out authoritative sources like the United Nations Climate Change for broader insights.
