Exciting Changes Ahead: Discover Which Smokey Bones Locations Are Getting Rebranded!

FAT Brands is making a big change with Smokey Bones, shifting many locations to a new sports bar concept called Twin Peaks. This decision marks a significant shift in strategy for the company, which aims to tap into the growing popularity of the Twin Peaks brand.

What’s Happening?

FAT Brands is planning to close nine Smokey Bones locations, while 30 others will be rebranded as Twin Peaks. This shift is part of an effort to enhance profitability. Ken Kuick, co-CEO of FAT Brands, points out that converting existing restaurants is quicker and often less costly than starting from scratch.

Recent stats show that Twin Peaks has been much more profitable than Smokey Bones, with profit margins reported as four times higher. This suggests that the move could be a smart financial strategy for the company, especially as they aim to keep up with changing consumer preferences.

Why Twin Peaks?

Twin Peaks is often compared to Hooters, offering a fun sports bar atmosphere with American comfort food and large servings. The chain is currently expanding, aiming for as many as 650 locations eventually. Right now, there are about 109 Twin Peaks restaurants in the U.S., and they plan to open at least 11 more by 2025.

Brands like Twin Peaks fill a niche left by the decline of Hooters, which has seen its share of restaurant closures recently. In fact, Hooters closed over 30 locations in 2024, marking a challenging phase for the brand.

The Future of Smokey Bones

At one time, Smokey Bones had over 100 locations across the country. After the transition, only 15 will remain. The Smokey Bones brand is facing tough times as consumer tastes continue to evolve. Experts in the restaurant industry note that adapting to trends is crucial for survival in this competitive market.

Twitter and social media reactions show that many fans are disappointed about the changes. Users express nostalgia for Smokey Bones, reflecting on their favorite dishes and experiences.

What Lies Ahead?

As FAT Brands keeps restructuring, it’s clear that they are betting on Twin Peaks to thrive in the current market. By focusing on changing preferences and maximizing profitability, FAT Brands hopes to revitalize its restaurant portfolio.

For more insights into the changing landscape of the restaurant industry, including the latest trends and economic factors, check out the National Restaurant Association for expert reports and statistics.

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