In 2025, Hilton plans to open over 150 hotels, highlighting a remarkable growth phase for the chain. This includes popular brands like Waldorf Astoria and Conrad. They’re aiming for about 6-7% growth in total units this year after a record-breaking 2024.
Amid economic uncertainties, Hilton is optimistic about ongoing demand and future expansion opportunities. They expect strong performance from both leisure and business travel sectors.
Notably, among the new openings will be Waldorf Astoria New York and Conrad Athens The Ilisian, with the first LXR resort in India also slated to open. This translates to an exciting average of three new hotels each week. Interestingly, Hilton just surpassed 1,000 luxury hotels worldwide, marking a significant milestone.
By mid-2025, Hilton’s development pipeline has grown considerably. It includes around 3,636 hotels with over 510,600 rooms across 128 countries. Nearly half of these are already under construction. Last year, they added almost 100,000 rooms, achieving a 7.3% increase in unit growth, which is quite impressive.
A unique aspect of Hilton’s strategy is its focus on converting existing hotels. Their Spark by Hilton brand offers rapid upgrades to current properties, allowing for faster expansion at a fraction of the cost. By 2025, Spark had already risen to 130 hotels and more than 11,500 rooms.
Hilton’s CEO, Chris Nassetta, noted some softness in leisure travel earlier in 2025, primarily due to trade concerns. However, he indicated that demand improved by the second quarter and expects it to continue supporting growth through the year. Business travel appears particularly resilient, which bodes well for Hilton’s long-term plan. They predict that the revenue per available room (RevPAR) will remain stable or even rise by up to 2% this year.
Recent trends also show that travelers are increasingly seeking luxury experiences, contributing to the high demand for their new hotels. According to industry reports, 70% of travelers prioritize brands that offer unique and personalized services, which Hilton plans to capitalize on.
In summary, Hilton’s aggressive expansion strategy, along with innovative conversion techniques and a focus on luxury experiences, shows a confident approach to navigating an unpredictable economy. With a robust development pipeline and a clear focus on improving guest experiences, they seem well-positioned for the future.
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